Excellent reality theme drama "goes to sea"
The core reading reflects the Chinese story that lives in the East Asian cultural circle, enters the cross -cultural market, and develops from the TV series "going to the sea" to the IP "going to the sea". The Internet platform has become the main force of international communication. The continuous growth of Internet users and social media users also means more possibilities to reach new audiences and open up new spaces. If you are a Chinese woman, you happen to be a vegetable market in Africa, and there is a probability that it will be called "Doudou".
If you are a Chinese parent, you happen to meet with parents from Ulanbato, and there is a probability that you will talk about the educational difficulties of the "Fangyuan Family". This is the unique artistic charm of the TV series.
From the "Romance of the Three Kingdoms" in the last century, it became popular in Southeast Asia, to "The Beautiful Age of Daughter -in -law" in Tanzania. ①), "Diplomacy" (Figure ②), "Together" (Figure ③), "Beyond" (Figure ④) to resonate across the mountains and sea, as an important medium to tell the story of Chinese stories, the TV series is played in Chinese culture. It has an important role. Especially in recent years, more and more high -quality real -quality TV series "go out to the sea" and "out of the circle", becoming a vivid window to show China’s huge changes and bridge bonds that promote people’s hearts. New trend: From the repertoire "out of the sea" to the IP "going to sea", of the outstanding overseas communication works reviewed by the State Administration of Radio and Television in 2021 and 2020, 10 were selected as a TV series, and 7 are realistic themes. "Big River 2", "Ideal City", "I am pretty good in his hometown", "Together", "Thirty", "The name of the family".
Over the years, my country’s costume dramas and historical dramas have maintained strong international communication and competitiveness with clear cultural recognition and unique aesthetic style.
With the improvement of the level of film and television industrialization and content creation, especially the great enhancement of the awareness of the creative creation of TV dramas, which reflects the current state of Chinese social status and people’s life style, it has become a new growth point for international communication.
A series of data show that Chinese contemporary stories have a good audience overseas.
"Shan Haiqing" was broadcast in many countries and regions around the world, and gained high attention and praise from overseas netizens.
"Together" was translated into more than 10 languages ??such as English, covering more than 100 countries and regions through overseas television media and new media platforms. The major revolutionary historical dramas also have good performance, such as "Diplomacy", through video websites, China TV Great Wall platforms, etc., covering 26 countries and regions in Asia, Europe, North America, and Africa, and the total overseas playback exceeded 20 million.
Many overseas audiences who chase the drama have a lot of praise, more urging more, and interaction are a big highlight. Many TV series such as "The beginning" and "I am pretty good in his hometown" have scored high scores on overseas rating websites. Netizens leave messages on social platforms It is even more common to urge. The layout and mode of domestic TV series overseas have been upgraded.
In Southeast Asia, Chinese TV dramas still maintain a competitive advantage. At the same time, the Chinese story that reflects the current life has gone out of the East Asian cultural circle and entered a cross -cultural international market. In the past, it was the TV series "Go to the Sea". In recent years, IP "goes to the sea" has appeared. Foreign music entertainment companies have remakes "Hot Mom", "To Our Simple Little Beauty", "The name of the family" and other scripts to many countries and area. Among them, "To Our Simple Little Beauty" has been broadcast abroad and is loved by local young audiences. Key points: I can understand, read, and resonate with Li Huaiangliang, a professor of Communication University of China, analyzed, "The type of work is richer, more style, a better production level, and the" out of the sea "channels are more unobstructed. In addition, the international market is high The demand for quality TV series is increasing ", which is an important reason for the real -subject TV series" going to the sea "and" out of the circle ". Telling stories is an emotional communication and a dialogue of the soul. People like to listen to real stories, full of true love stories, and tell stories in a vivid, lively, and exciting way.
Whether it is the determination and actions to get rid of poverty and pursue a better life, the pursuit of excellence and continuous transcendence in the pursuit of poverty alleviation and the pursuit of a better life, or the "Ideal City" and "I am in his hometown". The stories of young people’s continuous struggle and pursuing dreams are Chinese stories that can be understood and read all over the world. The dissemination of these works tells us that focusing on the international expression of Chinese stories, the title selection is resonance and the narrative is close to the people’s hearts, the story can produce empathy and move people’s hearts.
The quality of the content determines the attractiveness, vitality, and influence of the TV series. The fine content is always the key to opening the international market.
In 2021, the anti -epidemic TV series "Together" won from the strong opponent at the same time and won the highest honor of the Asia -Pacific Broadcasting Alliance TV Series Award. The jury said in the award speech: "This is a story about love, courage, sacrifice and human nature, and resonates with everyone who lives on the earth under the epidemic.
This TV plot festival is clever, wonderful, and touching.
"Its competitiveness lies in quality. Where does the fine content come from? In Li Huailiang’s view, the creation of realistic themes has two rare" Chinese advantages ": one is a large market with a population of one billion, and the other is the network. The IP resources provided by literature. The author’s team and massive works with a huge online literature provide a steady stream of text for film and television creation, and the vast real life and the time of the times are the rich soil. Chinese good stories, talk about how to tell Chinese stories.
"We should establish a global perspective and pay attention to stories with modern values ??and international film and television languages.
After all, the TV series rely on the artistic charm and moving, and steadily, in order to be steady. "" We must have cultural self -confidence, and we must strive to show the unique charm of traditional Chinese culture and spread the value of contemporary China.
"From the view of Zhao Yifang, the founder and chairman of Huace Film and Television Group, the sense of mission of the four words" cultural self -confidence "is real. Multi -channel:" Shipbuilding and going to the sea "and" borrowing ships to the sea "dual -line parallel" "Shipbuilding and going to the sea" and "borrowing the ship to go to the sea" are parallel, so that the Chinese story can go, and it can also go further. The TV China Theater has promoted nearly a hundred outstanding programs such as "Beyond" and "Merit" to broadcast in television and online media in more than 100 countries and regions. The support of the "China Joint Platform" has helped many popular domestic TV series appear overseas, such as "Together", "Glory and Dreams" and "Shanhai Love" and other works. Promotion.
Key projects such as "Chinese Contemporary Works Translation Project" and "China -Africa Audiovisual sharing" provide translation support to help domestic dramas spread breakthrough language barriers and cultural barriers.
Film and television institutions as market entities are also actively expanding the channels for "going to sea."
Huace Film and Television is one of the earliest domestic film and television companies in China. It has been selected as "National Cultural Export Key Enterprise" for 8 consecutive years and 7 times selected as "Top 30 National Cultural Enterprises". "After more than 20 years of continuous accumulation, we have built a sales network of television stations, streaming media platforms, and social media in more than 180 countries. Region. "Zhao Yifang introduced.
"The rapid development of the Internet platform has made the international film and television drama market become more and more unified. This is a new opportunity." Said Zhou Yuan, founding partner and executive vice president of Ningmeng Film. As soon as the Beijing Winter Olympics ended, the TV series "Beyond" produced by Ningmeng Film was spread to many countries and regions.
The urban drama "Thirty" launched more than 20 overseas broadcast platforms and was purchased by foreign broadcasting companies.
The Internet platform has become the main force of international communication.
The continuous growth of Internet users and social media users also means more possibilities to reach new audiences and open up new spaces.
China International Television Corporation, Tencent Video, Huace, Century Youyou, etc. actively open multi -language channels. The Huaze alone has established more than 50 channels or areas on the global new media platform, providing more than 30 localized translation languages. The head video platform is also frequently exerted. Tencent Video, iQiyi, and Mango TV launched an international version of the APP. Welcome to Africa, the Sida Times launched a content subscription service platform. It is reported that in 2021, the total number of Chinese film and television dramas of the platform exceeded 100 million times. The anchor to build a cultural power in 2035, the international communication and influence of Chinese TV series need to be further enhanced. Do a good job of investigating the international market, understand the content needs of overseas audiences, feedback after viewing, carry out targetization, accurate marketing and dissemination, and promote more works that reflect the development and progress of contemporary China to the world. The international market is a "blue ocean" that needs to be developed in depth. The sailing of Chinese TV dramas needs to be determined to take advantage of the wind and waves.